电子书 > 社会科学 > 经济 > M. Beverland: Building Brand Authenticity (ePUB)

M. Beverland
Building Brand Authenticity [EPUB ebook]
7 Habits of Iconic Brands

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The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

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格式 EPUB ● 网页 240 ● ISBN 9780230250062 ● 出版者 Palgrave Macmillan ● 发布时间 2009 ● 下载 6 时 ● 货币 EUR ● ID 2305018 ● 复制保护 Adobe DRM

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