E-kitap > Sosyal Bilimler > Ekonomi > M. Beverland: Building Brand Authenticity (ePUB)

M. Beverland
Building Brand Authenticity [EPUB ebook]
7 Habits of Iconic Brands

Destek

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

€37.62

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Biçim EPUB ● Sayfalar 240 ● ISBN 9780230250062 ● Yayımcı Palgrave Macmillan ● Yayınlanan 2009 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2305018 ● Kopya koruma Adobe DRM

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