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M. Beverland
Building Brand Authenticity [EPUB ebook]
7 Habits of Iconic Brands

Ondersteuning

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

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Formaat EPUB ● Pagina’s 240 ● ISBN 9780230250062 ● Uitgeverij Palgrave Macmillan ● Gepubliceerd 2009 ● Downloadbare 6 keer ● Valuta EUR ● ID 2305018 ● Kopieerbeveiliging Adobe DRM

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