E-bok > Samhällsvetenskap > Ekonomi > M. Beverland: Building Brand Authenticity (ePUB)

M. Beverland
Building Brand Authenticity [EPUB ebook]
7 Habits of Iconic Brands

Stöd

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

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Formatera EPUB ● Sidor 240 ● ISBN 9780230250062 ● Utgivare Palgrave Macmillan ● Publicerad 2009 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 2305018 ● Kopieringsskydd Adobe DRM

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