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Michael Kleinaltenkamp & Wulff Plinke
Strategisches Business-to-Business-Marketing [PDF ebook]

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Copertina di Michael Kleinaltenkamp & Wulff Plinke: Strategisches Business-to-Business-Marketing (PDF)

Die richtige Strategie entscheidet über den Erfolg im Business-to-Business Marketing. Sehr kompetent werden hier die Elemente beschrieben; das Buch ist eine notwendige Ergänzung zu den Grundlagenwerken und sollte eigentlich zur Pflichtlektüre jedes Marketingleiters gehören. Nur wer diese Hinweise langfristig berücksichtigt, der wird im Wettbewerb die Mitbewerber hinter sich lassen. Die zweite Auflage wurde aktualisiert und korrigiert.

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Lingua Tedesco ● Formato PDF ● ISBN 9783642560842 ● Editore Michael Kleinaltenkamp & Wulff Plinke ● Casa editrice Springer Berlin Heidelberg ● Pubblicato 2013 ● Scaricabile 3 volte ● Moneta EUR ● ID 6326843 ● Protezione dalla copia Adobe DRM

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