E-bok > Samhällsvetenskap > Ekonomi > Michael Kleinaltenkamp & Wulff Plinke: Strategisches Business-to-Business-Marketing (PDF)

Michael Kleinaltenkamp & Wulff Plinke
Strategisches Business-to-Business-Marketing [PDF ebook]

Stöd

Omslag till Michael Kleinaltenkamp & Wulff Plinke: Strategisches Business-to-Business-Marketing (PDF)

Die richtige Strategie entscheidet über den Erfolg im Business-to-Business Marketing. Sehr kompetent werden hier die Elemente beschrieben; das Buch ist eine notwendige Ergänzung zu den Grundlagenwerken und sollte eigentlich zur Pflichtlektüre jedes Marketingleiters gehören. Nur wer diese Hinweise langfristig berücksichtigt, der wird im Wettbewerb die Mitbewerber hinter sich lassen. Die zweite Auflage wurde aktualisiert und korrigiert.

€64.44

Köp den här e-boken och få 1 till GRATIS!

Språk Tyska ● Formatera PDF ● ISBN 9783642560842 ● Redaktör Michael Kleinaltenkamp & Wulff Plinke ● Utgivare Springer Berlin Heidelberg ● Publicerad 2013 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 6326843 ● Kopieringsskydd Adobe DRM

Kräver en DRM-kapabel e-läsare

Fler e-böcker från samma författare (r) / Redaktör

Michael Kleinaltenkamp Wulff Plinke

254 716 E-böcker i denna kategori

Omslag till Sangeeta Waldron: What Will Your Legacy Be?

Sangeeta Waldron: What Will Your Legacy Be?

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

Omslag till Kurt A Richardson: Managing Organizational Complexity

Kurt A Richardson: Managing Organizational Complexity

Omslag till Alan S. Gutterman: Managing Sustainability

Alan S. Gutterman: Managing Sustainability

Managing Sustainability is a comprehensive guide to governing, leading, and managing a successful sustainability-focused business. Being a socially and environmentally responsible business is a …

Omslag till Surabhi Singh: Driving Traffic and Customer Activity Through Affiliate Marketing

Surabhi Singh: Driving Traffic and Customer Activity Through Affiliate Marketing

Omslag till Bimal Prodhan: Multinational Accounting (RLE Accounting)

Bimal Prodhan: Multinational Accounting (RLE Accounting)

Up until the mid 1980s multinational enterprises usually published only consolidated worldwide accounts. This changed in subsequent years with increasing legal requirements to publish separate nation …

Omslag till Kimberly Messer: Falling for Work: A Story of Death and Determination

Kimberly Messer: Falling for Work: A Story of Death and Determination

When Dan loses his best friend to an occupational accident, he questions everything. Did the company do enough to protect him? Are the rest of us protected from this happening again? Dan’s questions …

Omslag till Michel Thiry: Program Management

Michel Thiry: Program Management

Program management (Pg M) is fast developing as the essential link between strategy and projects and as a vehicle for organizational change. It offers the means to manage groups of projects with a co …

Omslag till G. Shawn Hunter: Small Acts of Leadership

G. Shawn Hunter: Small Acts of Leadership

In business today, there is no offline and there is no downtime. Professionals are both exhausted and depleted. Being constantly tethered to our work through technology makes us overwhelmed and short …