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Michael Kleinaltenkamp & Wulff Plinke
Strategisches Business-to-Business-Marketing [PDF ebook]

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Bìa của Michael Kleinaltenkamp & Wulff Plinke: Strategisches Business-to-Business-Marketing (PDF)

Die richtige Strategie entscheidet über den Erfolg im Business-to-Business Marketing. Sehr kompetent werden hier die Elemente beschrieben; das Buch ist eine notwendige Ergänzung zu den Grundlagenwerken und sollte eigentlich zur Pflichtlektüre jedes Marketingleiters gehören. Nur wer diese Hinweise langfristig berücksichtigt, der wird im Wettbewerb die Mitbewerber hinter sich lassen. Die zweite Auflage wurde aktualisiert und korrigiert.

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Ngôn ngữ tiếng Đức ● định dạng PDF ● ISBN 9783642560842 ● Biên tập viên Michael Kleinaltenkamp & Wulff Plinke ● Nhà xuất bản Springer Berlin Heidelberg ● Được phát hành 2013 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 6326843 ● Sao chép bảo vệ Adobe DRM

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Michael Kleinaltenkamp Wulff Plinke

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