Електронна книга > Обществознание > Эконом > Michael Kleinaltenkamp & Wulff Plinke: Strategisches Business-to-Business-Marketing (PDF)

Michael Kleinaltenkamp & Wulff Plinke
Strategisches Business-to-Business-Marketing [PDF ebook]

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Обложка Michael Kleinaltenkamp & Wulff Plinke: Strategisches Business-to-Business-Marketing (PDF)

Die richtige Strategie entscheidet über den Erfolg im Business-to-Business Marketing. Sehr kompetent werden hier die Elemente beschrieben; das Buch ist eine notwendige Ergänzung zu den Grundlagenwerken und sollte eigentlich zur Pflichtlektüre jedes Marketingleiters gehören. Nur wer diese Hinweise langfristig berücksichtigt, der wird im Wettbewerb die Mitbewerber hinter sich lassen. Die zweite Auflage wurde aktualisiert und korrigiert.

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язык немецкий ● Формат PDF ● ISBN 9783642560842 ● редактор Michael Kleinaltenkamp & Wulff Plinke ● издатель Springer Berlin Heidelberg ● опубликованный 2013 ● Загружаемые 3 раз ● валюта EUR ● Код товара 6326843 ● Защита от копирования Adobe DRM

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