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Michael Kleinaltenkamp & Wulff Plinke
Strategisches Business-to-Business-Marketing [PDF ebook]

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Pokrywa Michael Kleinaltenkamp & Wulff Plinke: Strategisches Business-to-Business-Marketing (PDF)

Die richtige Strategie entscheidet über den Erfolg im Business-to-Business Marketing. Sehr kompetent werden hier die Elemente beschrieben; das Buch ist eine notwendige Ergänzung zu den Grundlagenwerken und sollte eigentlich zur Pflichtlektüre jedes Marketingleiters gehören. Nur wer diese Hinweise langfristig berücksichtigt, der wird im Wettbewerb die Mitbewerber hinter sich lassen. Die zweite Auflage wurde aktualisiert und korrigiert.

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Język Niemiecki ● Format PDF ● ISBN 9783642560842 ● Redaktor Michael Kleinaltenkamp & Wulff Plinke ● Wydawca Springer Berlin Heidelberg ● Opublikowany 2013 ● Do pobrania 3 czasy ● Waluta EUR ● ID 6326843 ● Ochrona przed kopiowaniem Adobe DRM

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Michael Kleinaltenkamp Wulff Plinke

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