Ebook > Social Sciences > Economy > John O'Shaughnessy: Competitive Marketing (RLE Marketing) (ePUB)

John O’Shaughnessy
Competitive Marketing (RLE Marketing) [EPUB ebook]
A Strategic Approach

Support

Cover of John O'Shaughnessy: Competitive Marketing (RLE Marketing) (ePUB)

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

€56.47

Buy this ebook and get 1 more FREE!

Format EPUB ● Pages 766 ● ISBN 9781317646006 ● Publisher Taylor and Francis ● Published 2014 ● Downloadable 3 times ● Currency EUR ● ID 3377538 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

John O Shaughnessy John O. Shaughnessy

252,708 Ebooks in this category

Cover of Dr Emel Aktas & Professor Michael Bourlakis: Supply Chain 4.0

Dr Emel Aktas & Professor Michael Bourlakis: Supply Chain 4.0

Supply Chain 4.0 has introduced automation into logistics and supply chain processes, exploiting predictive analytics to better match supply with demand, optimizing operations and using the latest te …

Cover of Nikolaos T. Christou & . Petr Vanicek: Geoid and its Geophysical Interpretations

Nikolaos T. Christou & . Petr Vanicek: Geoid and its Geophysical Interpretations

Geoid and its Geophysical Interpretations explains how an accurate geoid can be constructed and used for a variety of applied and theoretical geophysical purposes. The book discusses existing …

Cover of Akhil (University of Pennsylvania, USA) Kumar: Business Process Management

Akhil (University of Pennsylvania, USA) Kumar: Business Process Management

This book introduces students to business process management, an approach that aims to align the organization’s business processes with the demands of the marketplace. Processes serve as a coordinati …

Cover of Victor (River dynamics and inland water transport, Deltares, Delft, The Netherlands) Chavarrias & Alessandra (IHE Delft Institute for Water Education, Delft, The Netherlands) Crosato: River Flow 2020

Victor (River dynamics and inland water transport, Deltares, Delft, The Netherlands) Chavarrias & Alessandra (IHE Delft Institute for Water Education, Delft, The Netherlands) Crosato: River Flow 2020

Rivers form one of the lifelines in our society by providing essential services such as availability of fresh water, navigation, energy, ecosystem services, and flood conveyance. Because of this …

Cover of Bernadette Albert & Ruth Dowson: Event Planning and Management

Bernadette Albert & Ruth Dowson: Event Planning and Management

Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment. Written by …

Cover of P. Mary (Jaipuria Institute of Management, India) Jeyanthi & A. (PSG Institute of Management, India) Mansurali: Marketing Analytics

P. Mary (Jaipuria Institute of Management, India) Jeyanthi & A. (PSG Institute of Management, India) Mansurali: Marketing Analytics

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. …

Cover of Janet Morrison: The Global Business Environment

Janet Morrison: The Global Business Environment

This text challenges students to think critically about global issues that affect the business environment and provides them with a wealth of pedagogical features that help cement learning. Its …

Cover of Anu Pandita & Deepu Pandita: CRISPR/Cas-Mediated Genome Editing in Plants

Anu Pandita & Deepu Pandita: CRISPR/Cas-Mediated Genome Editing in Plants

With over 820 million people facing hunger in today’s world, the need of the hour is the design of plant varieties with high yield, improved traits, and resistance properties in order to mitigate the …

Cover of Phillip G. (Corvus International, Chicago, Illinois, USA) Armour: The Laws of Software Process

Phillip G. (Corvus International, Chicago, Illinois, USA) Armour: The Laws of Software Process

Within one generation, software has become one of the principal sources of wealth in the world. The development and use of software has grown faster than for any artifact in the history of the world. …

Cover of Allam (Ahlia University, Bahrain) Hamdan: Technological Innovations for Business, Education and Sustainability

Allam (Ahlia University, Bahrain) Hamdan: Technological Innovations for Business, Education and Sustainability

Awareness of the essential skills required for thriving in the job market is necessary for educators and employers. Shedding light on the role of industry in promoting work-based learning, Technologi …