This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: ’scaling the tail.’ This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
€53.49
Om författaren
Author Seung Ho Park: Seung Ho Park is a Professor of Strategy at China Europe International Business School, China. Author Gerardo R. Ungson: Gerardo R. Ungson is Y.F. Chang Endowed Chair Professor of International Business at the College of Business, San Francisco State University, USA. Author Andrew Cosgrove: Andrew Cosgrove is a Global Lead Analyst at Ernst & Young, UK.Köp den här e-boken och få 1 till GRATIS!
Språk Engelska ● Formatera PDF ● Sidor 163 ● ISBN 9781137538598 ● Filstorlek 1.3 MB ● Utgivare Palgrave Macmillan US ● Stad New York ● Land US ● Publicerad 2015 ● Nedladdningsbara 24 månader ● Valuta EUR ● ID 4992674 ● Kopieringsskydd Social DRM
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