This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: ‘scaling the tail.’ This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
€53.49
A propos de l’auteur
Author Seung Ho Park: Seung Ho Park is a Professor of Strategy at China Europe International Business School, China. Author Gerardo R. Ungson: Gerardo R. Ungson is Y.F. Chang Endowed Chair Professor of International Business at the College of Business, San Francisco State University, USA. Author Andrew Cosgrove: Andrew Cosgrove is a Global Lead Analyst at Ernst & Young, UK.
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Langue Anglais ● Format PDF ● Pages 163 ● ISBN 9781137538598 ● Taille du fichier 1.3 MB ● Maison d’édition Palgrave Macmillan US ● Lieu New York ● Pays US ● Publié 2015 ● Téléchargeable 24 mois ● Devise EUR ● ID 4992674 ● Protection contre la copie DRM sociale
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