This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon – international entrepreneurship.
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Dil İngilizce ● Biçim EPUB ● Sayfalar 125 ● ISBN 9781606490136 ● Yayımcı Business Expert Press ● Yayınlanan 2009 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 5374871 ● Kopya koruma Adobe DRM
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