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S. Tamer Cavusgil & Gary Knight
Born Global Firms [EPUB ebook]
A New International Enterprise

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Обложка S. Tamer Cavusgil & Gary Knight: Born Global Firms (ePUB)

This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon — international entrepreneurship.

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язык английский ● Формат EPUB ● страницы 125 ● ISBN 9781606490136 ● издатель Business Expert Press ● опубликованный 2009 ● Загружаемые 3 раз ● валюта EUR ● Код товара 5374871 ● Защита от копирования Adobe DRM

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Gary Knight S. Tamer Cavusgil

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