This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon – international entrepreneurship.
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Język Angielski ● Format EPUB ● Strony 125 ● ISBN 9781606490136 ● Wydawca Business Expert Press ● Opublikowany 2009 ● Do pobrania 3 czasy ● Waluta EUR ● ID 5374871 ● Ochrona przed kopiowaniem Adobe DRM
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