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S. Tamer Cavusgil & Gary Knight
Born Global Firms [EPUB ebook]
A New International Enterprise

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的封面 S. Tamer Cavusgil & Gary Knight: Born Global Firms (ePUB)

This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon – international entrepreneurship.

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语言英语 ● 格式 EPUB ● 网页 125 ● ISBN 9781606490136 ● 出版者 Business Expert Press ● 发布时间 2009 ● 下载 3 时 ● 货币 EUR ● ID 5374871 ● 复制保护 Adobe DRM

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