Paul Gibbs & Michael Knapp 
Marketing Higher and Further Education [EPUB ebook] 
An Educator’s Guide to Promoting Courses, Departments and Institutions

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A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

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语言 英语 ● 格式 EPUB ● 网页 153 ● ISBN 9781136609404 ● 出版者 Taylor and Francis ● 发布时间 2012 ● 下载 6 时 ● 货币 EUR ● ID 2603823 ● 复制保护 Adobe DRM
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