Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn’t find the product acceptable, it won’t sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn’t previously been considered a factor in the success of the project.
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语言 英语 ● 格式 EPUB ● ISBN 9780123820877 ● 编辑 Rebecca N. Bleibaum & Herbert Stone ● 出版者 Elsevier Science ● 发布时间 2012 ● 下载 3 时 ● 货币 EUR ● ID 2500349 ● 复制保护 Adobe DRM
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