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Harris Kim Harris & Baron Steve Baron
Services Marketing [PDF ebook]
Text and Cases

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غلاف Harris Kim Harris & Baron Steve Baron: Services Marketing (PDF)

Marketing is crucial in any industry: for service based organisations it’s absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

€87.19

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لغة الإنجليزية ● شكل PDF ● صفحات 376 ● ISBN 9781137163967 ● الناشر Macmillan Education UK ● نشرت 2018 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 6781417 ● حماية النسخ Adobe DRM

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Steve Baron Kim Harris Toni Hilton Harris Kim Harris Baron Steve Baron Hilton Toni Hilton

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