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Harris Kim Harris & Baron Steve Baron 
Services Marketing [PDF ebook] 
Text and Cases

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غلاف Harris Kim Harris & Baron Steve Baron: Services Marketing (PDF)

Marketing is crucial in any industry: for service based organisations it’s absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

€87.19
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لغة الإنجليزية ● شكل PDF ● صفحات 376 ● ISBN 9781137163967 ● الناشر Macmillan Education UK ● نشرت 2018 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 6781417 ● حماية النسخ Adobe DRM
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Steve BaronKim HarrisToni HiltonHarris Kim HarrisBaron Steve BaronHilton Toni Hilton

260٬259 كتب إلكترونية في هذه الفئة

غلاف J Hobson: Taxation in the New State (Routledge Revivals)
J Hobson: Taxation in the New State (Routledge Revivals)
First published in 1919, Taxation in the New State explores the practical application of tax policy to the financial situation of post-World War I Britain. Hobson assesses policy according to the tax …
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€49.01
غلاف Tadeusz (Independent Consultant in Mining Geomechanics, Sorrento, Australia) Szwedzicki: Rock Mass Response to Mining Activities
Tadeusz (Independent Consultant in Mining Geomechanics, Sorrento, Australia) Szwedzicki: Rock Mass Response to Mining Activities
Mining activities may result in rock mass deterioration and instability that may lead to failure both in underground and open pit mines. Such deterioration represents a safety risk and may result in …
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€64.31
غلاف Marco Tortora: Grassroots Sustainability Innovations in Sports Management: Emerging Research and Opportunities
Marco Tortora: Grassroots Sustainability Innovations in Sports Management: Emerging Research and Opportunities
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€186.91
غلاف Mohammad Nabil Almunawar & Muhammad Anshari Ali: Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN
Mohammad Nabil Almunawar & Muhammad Anshari Ali: Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN
Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional bu …
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€520.98
غلاف Nagesh (Research and Information System for Developing Countries, India) Kumar & N. S. Siddharthan: Technology, Market Structure and Internationalization
Nagesh (Research and Information System for Developing Countries, India) Kumar & N. S. Siddharthan: Technology, Market Structure and Internationalization
Technology, Market Structure and Internationalization discusses the domestic and external factors that impinge upon the process of technological capability building in developing countries and draws …
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€51.42
غلاف Harvey Hendrickson: Relevant Accounting Concepts and Applications (RLE Accounting)
Harvey Hendrickson: Relevant Accounting Concepts and Applications (RLE Accounting)
C. Rufus Rorem, (1894-1988) was a pioneer in the development of group medical insurance and pre-paid health care. At the time the concepts were radical, but in 1937 he became head of the American Hos …
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€37.12
غلاف Emilia (School of Oriental and African Studies, University of London, UK) Onyema: International Commercial Arbitration and the Arbitrator''s Contract
Emilia (School of Oriental and African Studies, University of London, UK) Onyema: International Commercial Arbitration and the Arbitrator”s Contract
This book examines the formation, nature and effect of the arbitrators’ contract, addressing topics such as the appointment, challenge, removal and duties and rights of arbitrators, disputing parties …
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€64.05
غلاف Elliott Jaques: Requisite Organization
Elliott Jaques: Requisite Organization
Based on Elliott Jaques latest research, this is a thorough revision of a book that has established itself as a classic in its field. Jaques has written a practical high-level, how-to book, that appl …
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€51.20
غلاف Mario (Sustainable Technologies SL, Barcelona, Spain) Alejandro Rosato: Managing Biogas Plants
Mario (Sustainable Technologies SL, Barcelona, Spain) Alejandro Rosato: Managing Biogas Plants
This practical manual provides basic theoretical knowledge about fermentative processes, biochemical laboratory techniques, and an arsenal of practical tricks, recipes, do’s, and don’ts for the bioga …
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€76.10
غلاف Durward K. Sobek II & Dantar P. Oosterwal: Visible Knowledge for Flawless Design
Durward K. Sobek II & Dantar P. Oosterwal: Visible Knowledge for Flawless Design
Visible knowledge is a tool nearly lost in the West, but it has been used to great effect by Toyota in its 50-year march from noncompetitiveness to its current status as the second largest automobile …
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€42.45
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