Marketing is crucial in any industry: for service based organisations it’s absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
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Bahasa Inggris ● Format PDF ● Halaman 376 ● ISBN 9781137163967 ● Penerbit Macmillan Education UK ● Diterbitkan 2018 ● Diunduh 3 kali ● Mata uang EUR ● ID 6781417 ● Perlindungan salinan Adobe DRM
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