Marketing is crucial in any industry: for service based organisations it’s absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
Bu e-kitabı satın alın ve 1 tane daha ÜCRETSİZ kazanın!
Dil İngilizce ● Biçim PDF ● Sayfalar 376 ● ISBN 9781137163967 ● Yayımcı Macmillan Education UK ● Yayınlanan 2018 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 6781417 ● Kopya koruma Adobe DRM
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