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Harris Kim Harris & Baron Steve Baron
Services Marketing [PDF ebook]
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Cover of Harris Kim Harris & Baron Steve Baron: Services Marketing (PDF)

Marketing is crucial in any industry: for service based organisations it’s absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

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Language English ● Format PDF ● Pages 376 ● ISBN 9781137163967 ● Publisher Macmillan Education UK ● Published 2018 ● Downloadable 3 times ● Currency EUR ● ID 6781417 ● Copy protection Adobe DRM

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