Marketing is crucial in any industry: for service based organisations it’s absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
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语言 英语 ● 格式 PDF ● 网页 376 ● ISBN 9781137163967 ● 出版者 Macmillan Education UK ● 发布时间 2018 ● 下载 3 时 ● 货币 EUR ● ID 6781417 ● 复制保护 Adobe DRM
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