Sách điện tử > Khoa học xã hội > Kinh tế > Harris Kim Harris & Baron Steve Baron: Services Marketing (PDF)

Harris Kim Harris & Baron Steve Baron
Services Marketing [PDF ebook]
Text and Cases

Ủng hộ

Bìa của Harris Kim Harris & Baron Steve Baron: Services Marketing (PDF)

Marketing is crucial in any industry: for service based organisations it’s absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

€87.19

Mua cuốn sách điện tử này và nhận thêm 1 cuốn MIỄN PHÍ!

Ngôn ngữ Anh ● định dạng PDF ● Trang 376 ● ISBN 9781137163967 ● Nhà xuất bản Macmillan Education UK ● Được phát hành 2018 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 6781417 ● Sao chép bảo vệ Adobe DRM

Yêu cầu trình đọc ebook có khả năng DRM

Thêm sách điện tử từ cùng một tác giả / Biên tập viên

Steve Baron Kim Harris Toni Hilton Harris Kim Harris Baron Steve Baron Hilton Toni Hilton

260.259 Ebooks trong thể loại này

Bìa của John B. (Washington State University, USA) Cullen & K. Praveen (University of Wisconsin-Whitewater, USA) Parboteeah: Business Ethics

John B. (Washington State University, USA) Cullen & K. Praveen (University of Wisconsin-Whitewater, USA) Parboteeah: Business Ethics

A foundational text for the modern business student and an essential instructor resource, this book presents a thorough and comprehensive introduction to business ethics. Taking a strategic stakehold …

Bìa của Xin (Department of Statistics, Stanford University) Guo & Tze Leung (Stanford University, California, USA) Lai: Quantitative Trading

Xin (Department of Statistics, Stanford University) Guo & Tze Leung (Stanford University, California, USA) Lai: Quantitative Trading

The first part of this book discusses institutions and mechanisms of algorithmic trading, market microstructure, high-frequency data and stylized facts, time and event aggregation, order book dynamic …

Bìa của Dennis R. (University of San Diego, USA.) Briscoe & Randall S. (Rutgers University, USA, and the University of Lucerne, Switzerland.) Schuler: International Human Resource Management

Dennis R. (University of San Diego, USA.) Briscoe & Randall S. (Rutgers University, USA, and the University of Lucerne, Switzerland.) Schuler: International Human Resource Management

The updated sixth edition of International Human Resource Management is an authoritative resource that focuses on international human resource management (IHRM) within multinational enterprises (MNEs …

Bìa của Nicholas Janni: Leader as Healer

Nicholas Janni: Leader as Healer

Leaders of today must possess potent powers for logic, reason, discernment and strategic forecasting. Yet, they must also be empathic and therefore embodied; grounded and therefore intuitive; present …

Bìa của Dori A. (University of Minnesota, USA) Cross & Jennifer L. (Ohio State University, USA) Hefner: Research and Theory to Foster Change in the Face of Grand Health Care Challenges

Dori A. (University of Minnesota, USA) Cross & Jennifer L. (Ohio State University, USA) Hefner: Research and Theory to Foster Change in the Face of Grand Health Care Challenges

This book contains an Open Access chapter. Healthcare organizations today face widespread change as they confront varied grand challenges in uncertain environments. Leaders in healthcare require a co …

Bìa của Kambiz Rakhshanbabanari: Embodied Carbon in the Built Environment

Kambiz Rakhshanbabanari: Embodied Carbon in the Built Environment

The built environment is one of the largest emitters of carbon dioxide globally therefore reducing both operational and embodied emissions is critical to improving the overall footprint of the indust …

Bìa của Stephen (University of Warwick, UK) Roper: Entrepreneurship

Stephen (University of Warwick, UK) Roper: Entrepreneurship

Entrepreneurs exist in every country but the nature and level of entrepreneurial activity differs remarkably. Why is this? What shapes the level of entrepreneurial activity in each country? What defi …

Bìa của Paul Beamish: Multinational Joint Ventures in Developing Countries (RLE International Business)

Paul Beamish: Multinational Joint Ventures in Developing Countries (RLE International Business)

This book examines how joint ventures work in practice. Drawing on extensive personal experience and using case study examples where appropriate the author analyses the various stages, discusses the …

Bìa của Harvey Poniachek: International Corporate Finance (RLE International Business)

Harvey Poniachek: International Corporate Finance (RLE International Business)

This thorough, comprehensive introduction to international financial management provides an expert guide to the workings of international capital markets, the financing of international business, the …

Bìa của International Monetary Institute (Renmin University of China): The Internationlization of the Renminbi

International Monetary Institute (Renmin University of China): The Internationlization of the Renminbi

The recent financial crisis, rooted in the United States, has changed the world’s economic and financial structures. The Chinese government has made some arrangements in the post-crisis to ensure sta …

Trang tiếp theo >>>