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Maximilian Haas & Philip Kotler
H2H Marketing [EPUB ebook]
Case Studies on Human-to-Human Marketing

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غلاف Maximilian Haas & Philip Kotler: H2H Marketing (ePUB)

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors’ successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

€140.91

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لغة الإنجليزية ● شكل EPUB ● ISBN 9783031223938 ● محرر Maximilian Haas & Philip Kotler ● الناشر Springer International Publishing ● نشرت 2023 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 9114298 ● حماية النسخ Adobe DRM

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المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Maximilian Haas Philip Kotler Waldemar Pfoertsch Uwe Sponholz

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