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Maximilian Haas & Philip Kotler
H2H Marketing [EPUB ebook]
Case Studies on Human-to-Human Marketing

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H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors’ successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

€140.91

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Idioma Inglés ● Formato EPUB ● ISBN 9783031223938 ● Editor Maximilian Haas & Philip Kotler ● Editorial Springer International Publishing ● Publicado 2023 ● Descargable 3 veces ● Divisa EUR ● ID 9114298 ● Protección de copia Adobe DRM

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