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Maximilian Haas & Philip Kotler
H2H Marketing [EPUB ebook]
Case Studies on Human-to-Human Marketing

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H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors‘ successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

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Sprache Englisch ● Format EPUB ● ISBN 9783031223938 ● Herausgeber Maximilian Haas & Philip Kotler ● Verlag Springer International Publishing ● Erscheinungsjahr 2023 ● herunterladbar 3 mal ● Währung EUR ● ID 9114298 ● Kopierschutz Adobe DRM

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