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Maximilian Haas & Philip Kotler
H2H Marketing [EPUB ebook]
Case Studies on Human-to-Human Marketing

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ปกของ Maximilian Haas & Philip Kotler: H2H Marketing (ePUB)

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors’ successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

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ภาษา อังกฤษ ● รูป EPUB ● ISBN 9783031223938 ● บรรณาธิการ Maximilian Haas & Philip Kotler ● สำนักพิมพ์ Springer International Publishing ● การตีพิมพ์ 2023 ● ที่สามารถดาวน์โหลดได้ 3 ครั้ง ● เงินตรา EUR ● ID 9114298 ● ป้องกันการคัดลอก Adobe DRM

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Maximilian Haas Philip Kotler Waldemar Pfoertsch Uwe Sponholz

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