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Maximilian Haas & Philip Kotler
H2H Marketing [EPUB ebook]
Case Studies on Human-to-Human Marketing

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Cover of Maximilian Haas & Philip Kotler: H2H Marketing (ePUB)

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors’ successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

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Language English ● Format EPUB ● ISBN 9783031223938 ● Editor Maximilian Haas & Philip Kotler ● Publisher Springer International Publishing ● Published 2023 ● Downloadable 3 times ● Currency EUR ● ID 9114298 ● Copy protection Adobe DRM

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