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Maximilian Haas & Philip Kotler
H2H Marketing [EPUB ebook]
Case Studies on Human-to-Human Marketing

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Örtmek Maximilian Haas & Philip Kotler: H2H Marketing (ePUB)

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors’ successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

€140.85

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Dil İngilizce ● Biçim EPUB ● ISBN 9783031223938 ● Editör Maximilian Haas & Philip Kotler ● Yayımcı Springer International Publishing ● Yayınlanan 2023 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 9114298 ● Kopya koruma Adobe DRM

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Aynı yazardan daha fazla e-kitap / Editör

Maximilian Haas Philip Kotler Waldemar Pfoertsch Uwe Sponholz

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