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Betteke van Ruler & Ana Tkalac Vercic
Public Relations Metrics [PDF ebook]
Research and Evaluation

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Cover of Betteke van Ruler & Ana Tkalac Vercic: Public Relations Metrics (PDF)

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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Language English ● Format PDF ● Pages 344 ● ISBN 9780203877234 ● Editor Betteke van Ruler & Ana Tkalac Vercic ● Publisher Taylor and Francis ● Published 2008 ● Downloadable 6 times ● Currency EUR ● ID 2298434 ● Copy protection Adobe DRM

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