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Betteke van Ruler & Ana Tkalac Vercic
Public Relations Metrics [PDF ebook]
Research and Evaluation

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Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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Idioma Inglés ● Formato PDF ● Páginas 344 ● ISBN 9780203877234 ● Editor Betteke van Ruler & Ana Tkalac Vercic ● Editorial Taylor and Francis ● Publicado 2008 ● Descargable 6 veces ● Divisa EUR ● ID 2298434 ● Protección de copia Adobe DRM

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