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Betteke van Ruler & Ana Tkalac Vercic
Public Relations Metrics [PDF ebook]
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Couverture du Betteke van Ruler & Ana Tkalac Vercic: Public Relations Metrics (PDF)

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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Langue Anglais ● Format PDF ● Pages 344 ● ISBN 9780203877234 ● Éditeur Betteke van Ruler & Ana Tkalac Vercic ● Maison d’édition Taylor and Francis ● Publié 2008 ● Téléchargeable 6 fois ● Devise EUR ● ID 2298434 ● Protection contre la copie Adobe DRM

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