Електронна книга > Обществознание > Эконом > Betteke van Ruler & Ana Tkalac Vercic: Public Relations Metrics (PDF)

Betteke van Ruler & Ana Tkalac Vercic
Public Relations Metrics [PDF ebook]
Research and Evaluation

поддержка

Обложка Betteke van Ruler & Ana Tkalac Vercic: Public Relations Metrics (PDF)

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

€35.82

Купите эту электронную книгу и получите еще одну БЕСПЛАТНО!

язык английский ● Формат PDF ● страницы 344 ● ISBN 9780203877234 ● редактор Betteke van Ruler & Ana Tkalac Vercic ● издатель Taylor and Francis ● опубликованный 2008 ● Загружаемые 6 раз ● валюта EUR ● Код товара 2298434 ● Защита от копирования Adobe DRM

Требуется устройство для чтения электронных книг с поддержкой DRM

Больше книг от того же автора (ов) / редактор

Betteke van Ruler Ana Tkalac Vercic Dejan Vercic

252 480 Электронные книги в этой категории

Обложка Blake Leath: Cultivating the Strategic Mind

Blake Leath: Cultivating the Strategic Mind

Обложка Guillaume Burghouwt: Airline Network Development in Europe and its Implications for Airport Planning

Guillaume Burghouwt: Airline Network Development in Europe and its Implications for Airport Planning

The ongoing deregulation and liberalization of worldwide air transport markets confronts airport planners with an increasingly problematic context. On the one hand, the capital intensive, large-scale …

Обложка Stavros A. Drakopoulos: Comparisons in Economic Thought

Stavros A. Drakopoulos: Comparisons in Economic Thought

The idea of comparing rewards with others has a long and persistent presence in the social sciences, and can be found in many psychological, social and managerial theories. In economics, this idea ca …

Обложка Antoine Lyon-Caen & Jean-Philippe Robe: Multinationals and the Constitutionalization of the World Power System

Antoine Lyon-Caen & Jean-Philippe Robe: Multinationals and the Constitutionalization of the World Power System

This collection offers a powerful and coherent study of the transformation of the multinational enterprise as both an object and subject of law within and beyond States. The study develops an analysi …

Обложка Mohamad Mova (Universitas Ibn Khaldun Bogor, Indonesia) Al'Afghani: Legal Frameworks for Transparency in Water Utilities Regulation

Mohamad Mova (Universitas Ibn Khaldun Bogor, Indonesia) Al’Afghani: Legal Frameworks for Transparency in Water Utilities Regulation

Transparency in the regulation of water utilities is essential in order to ensure quality and fairness. This book explores and compares different regulatory arrangements in the water utilities sector …

Обложка Joseph B. (Carnegie Mellon University, Pittsburgh, Pennsylvania, USA) Kadane: Pragmatics of Uncertainty

Joseph B. (Carnegie Mellon University, Pittsburgh, Pennsylvania, USA) Kadane: Pragmatics of Uncertainty

A fair question to ask of an advocate of subjective Bayesianism (which the author is) is ‘how would you model uncertainty?’ In this book, the author writes about how he has done it using real problem …

Обложка John Madden: Electrical Safety and the Law

John Madden: Electrical Safety and the Law

Electrical Safety and the Law describes the hazards and risks from the use of electricity, explaining with the help of case studies and accident statistics the types of accidents that occur and how t …

Обложка Niels Fold & Bill Pritchard: Cross-Continental Agro-Food Chains

Niels Fold & Bill Pritchard: Cross-Continental Agro-Food Chains

Filling a gap in contemporary food and globalization scholarship, this timely book presents recent case-study research on the globalization of food systems, and the impacts for communities around the …

Обложка Helen (NHS Institute, UK) Bevan & Karin (Erasmus University, the Netherlands) Lemmens: Performance Management in Healthcare

Helen (NHS Institute, UK) Bevan & Karin (Erasmus University, the Netherlands) Lemmens: Performance Management in Healthcare

This important new text demonstrates a step-by-step approach to understanding and improving performance management in healthcare organizations. It discusses the relevance of performance management to …

Обложка Andrew R. Williams: Practical Guide to Alterations and Extensions

Andrew R. Williams: Practical Guide to Alterations and Extensions

This simple-to-use, practical guide to altering or extending property is invaluable to all those who are trying to ensure that the processes involved are carried out efficiently and cost-effectively. …

Следущая страница >>>