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Betteke van Ruler & Ana Tkalac Vercic
Public Relations Metrics [PDF ebook]
Research and Evaluation

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Örtmek Betteke van Ruler & Ana Tkalac Vercic: Public Relations Metrics (PDF)

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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Dil İngilizce ● Biçim PDF ● Sayfalar 344 ● ISBN 9780203877234 ● Editör Betteke van Ruler & Ana Tkalac Vercic ● Yayımcı Taylor and Francis ● Yayınlanan 2008 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2298434 ● Kopya koruma Adobe DRM

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