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Betteke van Ruler & Ana Tkalac Vercic
Public Relations Metrics [PDF ebook]
Research and Evaluation

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Cover von Betteke van Ruler & Ana Tkalac Vercic: Public Relations Metrics (PDF)

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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Sprache Englisch ● Format PDF ● Seiten 344 ● ISBN 9780203877234 ● Herausgeber Betteke van Ruler & Ana Tkalac Vercic ● Verlag Taylor and Francis ● Erscheinungsjahr 2008 ● herunterladbar 6 mal ● Währung EUR ● ID 2298434 ● Kopierschutz Adobe DRM

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