Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,
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Format EPUB ● Seiten 320 ● ISBN 9781134053445 ● Verlag Taylor and Francis ● Erscheinungsjahr 2008 ● herunterladbar 6 mal ● Währung EUR ● ID 2647597 ● Kopierschutz Adobe DRM
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