Alain Ferrand & Scott McCarthy 
Marketing the Sports Organisation [EPUB ebook] 
Building Networks and Relationships

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Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,

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格式 EPUB ● 网页 320 ● ISBN 9781134053445 ● 出版者 Taylor and Francis ● 发布时间 2008 ● 下载 6 时 ● 货币 EUR ● ID 2647597 ● 复制保护 Adobe DRM
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