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Alain Ferrand & Scott McCarthy
Marketing the Sports Organisation [EPUB ebook]
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Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,

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Formato EPUB ● Páginas 320 ● ISBN 9781134053445 ● Editorial Taylor and Francis ● Publicado 2008 ● Descargable 6 veces ● Divisa EUR ● ID 2647597 ● Protección de copia Adobe DRM

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