Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,
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Formato EPUB ● Pagine 320 ● ISBN 9781134053445 ● Casa editrice Taylor and Francis ● Pubblicato 2008 ● Scaricabile 6 volte ● Moneta EUR ● ID 2647597 ● Protezione dalla copia Adobe DRM
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