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Erika Spieß
Konsumentenpsychologie [PDF ebook]

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Cover von Erika Spieß: Konsumentenpsychologie (PDF)

Der Band bietet eine differenzierte Sicht auf den Konsumenten. Neben den Grundlagen aus der Psychologie wird auch auf den spezifischen Kontext eingegangen, in dem sich Konsumenten bewegen: so wirken zunehmend kulturelle Einflüsse auf den Kaufprozess ein. Es geht um den kompetenten Konsumenten, der mit den Anforderungen der modernen Konsumwelt umzugehen weiß. Aktuelle Themen wie der Konsument 2.0, die Markenpersönlichkeit, nachhaltiger Konsum im Jugendalltag und ethische Aspekte werden von Experten ergänzt.

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Sprache Deutsch ● Format PDF ● Seiten 171 ● ISBN 9783486748659 ● Dateigröße 3.5 MB ● Verlag De Gruyter ● Ort Berlin/München/Boston ● Erscheinungsjahr 2013 ● Ausgabe 1 ● herunterladbar 24 Monate ● Währung EUR ● ID 6375343 ● Kopierschutz Adobe DRM

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