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Erika Spieß
Konsumentenpsychologie [PDF ebook]

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perlindungan daripada Erika Spieß: Konsumentenpsychologie (PDF)

Der Band bietet eine differenzierte Sicht auf den Konsumenten. Neben den Grundlagen aus der Psychologie wird auch auf den spezifischen Kontext eingegangen, in dem sich Konsumenten bewegen: so wirken zunehmend kulturelle Einflüsse auf den Kaufprozess ein. Es geht um den kompetenten Konsumenten, der mit den Anforderungen der modernen Konsumwelt umzugehen weiß. Aktuelle Themen wie der Konsument 2.0, die Markenpersönlichkeit, nachhaltiger Konsum im Jugendalltag und ethische Aspekte werden von Experten ergänzt.

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Bahasa Jerman ● Format PDF ● Halaman-halaman 171 ● ISBN 9783486748659 ● Saiz fail 3.5 MB ● Penerbit De Gruyter ● Bandar raya Berlin/München/Boston ● Diterbitkan 2013 ● Edisi 1 ● Muat turun 24 bulan ● Mata wang EUR ● ID 6375343 ● Salin perlindungan Adobe DRM

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