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Erika Spieß
Konsumentenpsychologie [PDF ebook]

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Обложка Erika Spieß: Konsumentenpsychologie (PDF)

Der Band bietet eine differenzierte Sicht auf den Konsumenten. Neben den Grundlagen aus der Psychologie wird auch auf den spezifischen Kontext eingegangen, in dem sich Konsumenten bewegen: so wirken zunehmend kulturelle Einflüsse auf den Kaufprozess ein. Es geht um den kompetenten Konsumenten, der mit den Anforderungen der modernen Konsumwelt umzugehen weiß. Aktuelle Themen wie der Konsument 2.0, die Markenpersönlichkeit, nachhaltiger Konsum im Jugendalltag und ethische Aspekte werden von Experten ergänzt.

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язык немецкий ● Формат PDF ● страницы 171 ● ISBN 9783486748659 ● Размер файла 3.5 MB ● издатель De Gruyter ● город Berlin/München/Boston ● опубликованный 2013 ● Издание 1 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 6375343 ● Защита от копирования Adobe DRM

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