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Erika Spieß
Konsumentenpsychologie [PDF ebook]

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Copertina di Erika Spieß: Konsumentenpsychologie (PDF)

Der Band bietet eine differenzierte Sicht auf den Konsumenten. Neben den Grundlagen aus der Psychologie wird auch auf den spezifischen Kontext eingegangen, in dem sich Konsumenten bewegen: so wirken zunehmend kulturelle Einflüsse auf den Kaufprozess ein. Es geht um den kompetenten Konsumenten, der mit den Anforderungen der modernen Konsumwelt umzugehen weiß. Aktuelle Themen wie der Konsument 2.0, die Markenpersönlichkeit, nachhaltiger Konsum im Jugendalltag und ethische Aspekte werden von Experten ergänzt.

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Lingua Tedesco ● Formato PDF ● Pagine 171 ● ISBN 9783486748659 ● Dimensione 3.5 MB ● Casa editrice De Gruyter ● Città Berlin/München/Boston ● Pubblicato 2013 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 6375343 ● Protezione dalla copia Adobe DRM

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