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Erika Spieß
Konsumentenpsychologie [PDF ebook]

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Copertina de Erika Spieß: Konsumentenpsychologie (PDF)

Der Band bietet eine differenzierte Sicht auf den Konsumenten. Neben den Grundlagen aus der Psychologie wird auch auf den spezifischen Kontext eingegangen, in dem sich Konsumenten bewegen: so wirken zunehmend kulturelle Einflüsse auf den Kaufprozess ein. Es geht um den kompetenten Konsumenten, der mit den Anforderungen der modernen Konsumwelt umzugehen weiß. Aktuelle Themen wie der Konsument 2.0, die Markenpersönlichkeit, nachhaltiger Konsum im Jugendalltag und ethische Aspekte werden von Experten ergänzt.

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Limba Germana ● Format PDF ● Pagini 171 ● ISBN 9783486748659 ● Mărime fișier 3.5 MB ● Editura De Gruyter ● Oraș Berlin/München/Boston ● Publicat 2013 ● Ediție 1 ● Descărcabil 24 luni ● Valută EUR ● ID 6375343 ● Protecție împotriva copiilor Adobe DRM

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