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Erika Spieß
Konsumentenpsychologie [PDF ebook]

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Örtmek Erika Spieß: Konsumentenpsychologie (PDF)

Der Band bietet eine differenzierte Sicht auf den Konsumenten. Neben den Grundlagen aus der Psychologie wird auch auf den spezifischen Kontext eingegangen, in dem sich Konsumenten bewegen: so wirken zunehmend kulturelle Einflüsse auf den Kaufprozess ein. Es geht um den kompetenten Konsumenten, der mit den Anforderungen der modernen Konsumwelt umzugehen weiß. Aktuelle Themen wie der Konsument 2.0, die Markenpersönlichkeit, nachhaltiger Konsum im Jugendalltag und ethische Aspekte werden von Experten ergänzt.

€29.80

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Dil Almanca ● Biçim PDF ● Sayfalar 171 ● ISBN 9783486748659 ● Dosya boyutu 3.5 MB ● Yayımcı De Gruyter ● Kent Berlin/München/Boston ● Yayınlanan 2013 ● Baskı 1 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 6375343 ● Kopya koruma Adobe DRM

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