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Jackie Botterill & Iain MacRury
Dynamics of Advertising [PDF ebook]

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Cover von Jackie Botterill & Iain MacRury: Dynamics of Advertising (PDF)

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

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Sprache Englisch ● Format PDF ● Seiten 300 ● ISBN 9781134434862 ● Verlag Taylor and Francis ● Erscheinungsjahr 2013 ● herunterladbar 6 mal ● Währung EUR ● ID 2865376 ● Kopierschutz Adobe DRM

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