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Jackie Botterill & Iain MacRury
Dynamics of Advertising [PDF ebook]

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Portada de Jackie Botterill & Iain MacRury: Dynamics of Advertising (PDF)

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

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Idioma Inglés ● Formato PDF ● Páginas 300 ● ISBN 9781134434862 ● Editorial Taylor and Francis ● Publicado 2013 ● Descargable 6 veces ● Divisa EUR ● ID 2865376 ● Protección de copia Adobe DRM

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