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Jackie Botterill & Iain MacRury
Dynamics of Advertising [PDF ebook]

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Örtmek Jackie Botterill & Iain MacRury: Dynamics of Advertising (PDF)

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

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Dil İngilizce ● Biçim PDF ● Sayfalar 300 ● ISBN 9781134434862 ● Yayımcı Taylor and Francis ● Yayınlanan 2013 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2865376 ● Kopya koruma Adobe DRM

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Jackie Botterill Iain MacRury Barry Richards

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