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Jackie Botterill & Iain MacRury 
Dynamics of Advertising [PDF ebook] 

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Couverture du Jackie Botterill & Iain MacRury: Dynamics of Advertising (PDF)

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

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Langue Anglais ● Format PDF ● Pages 300 ● ISBN 9781134434862 ● Maison d’édition Taylor and Francis ● Publié 2013 ● Téléchargeable 6 fois ● Devise EUR ● ID 2865376 ● Protection contre la copie Adobe DRM
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